SEO content audit for SaaS

Top 5 Steps to performing an SEO content audit for SaaS Websites

An SEO content audit for SaaS is a great way to find underperforming areas and content gaps on your site. You’ll want to review your SaaS website’s performance when growing your business. This includes finding areas of your SaaS website that don’t engage readers or that don’t turn leads. When you do an SEO content audit for SaaS (also called a site SEO audit), you can figure out if you have outdated or duplicate content and what to improve about your website.

With the right SEO content audit for SaaS, you can improve a better user experience for your present and future customers. You can also better improve your business goals. A better-performing SaaS website boosts your business.

So, how do you do a site SEO content audit for SaaS correctly and fix content gaps? Let’s look at five steps that can transform your SaaS website review.

What is an SEO content audit for SaaS?

Before we get into the five steps you need to know what is an SEO content audit for SaaS sites. An SEO content audit for SaaS sites can help you improve your technical SEO. You can use an SEO content audit for SaaS to find out which pages are working and which aren’t. Also, you can see how your content compares to your competitors.

To conduct an SEO content audit for SaaS sites, you first need to analyze your website’s performance using tools like Google Analytics and Search Console. Then, identify the pages that are underperforming or have low organic traffic. Next, evaluate the quality and relevance of your content, making sure it aligns with target keywords and user intent. Finally, compare your content strategy with that of your competitors to identify areas for improvement and optimization.

5 Steps to performing an SEO content audit for SaaS sites

1. Identify your objectives and goals

Before you do an SEO content audit for SaaS, you must know your business goals and objectives. Having clear goals will help your SEO content audit for SaaS.

Below are some goals to think about. Each goal is broken down into more specific objectives you’ll need to reach to reach your larger goal:

  • Optimized for search engines
    You should do an SEO content audit for SaaS sites to update your content. The SEO content audits might be to find old and low-quality content to boost search engines. Finding content on your website that doesn’t match search intent updating it or replacing it and improving internal links.
  • Boost user engagement
    Do an SEO content audit for SaaS sites to get more users to engage with your content. For this goal, your smaller objectives might be to identify content with monthly low traffic that needs updating or replacing. Discover content that gets shared on social media to replicate. It is important to find content that doesn’t have engaging visuals that need updating.
  • Get more conversions
    You might want to conduct an SEO content audit for SaaS sites to get more conversions and generate more revenue for your business. You could make this goal your objective by identifying CTAs that don’t convert for replacement. You may want to replace or update website content that doesn’t address customer objections.

Don’t forget to set clear targets and define your key performance indicators for every goal.

2. Organize content with inventory

During the site SEO content audit for SaaS, you need to create a detailed content inventory. This is a list of all content assets on your website. Text, images, videos, and other multimedia are included in these assets. 

Create a spreadsheet and collect all the info about the web pages you want to analyze. You need these fields in your spreadsheet:

  • URL
  • Title
  • Focus keyword
  • Target keyword ranking position 
  • Backlinks
  • Content type
  • Date of publication
  • Metadata
  • Author

Here’s an example of an SEO content audit template:

SEO Content audit for SaaS

Moz Pro, SEMrush, and Screaming Frog are all online tools that can help you collect data for your spreadsheet. 

Screaming Frog analyzes HTML code to identify images and headings. See below:

Sitemaps are files that contain all the data for your website, so these tools will be used to get this information.

In addition to helping with an SEO content audit for SaaS sites, sitemaps help search engines understand your website structure. Use one if you don’t have a sitemap. You can use a free sitemap generator online to make one. It helps search engines find any relevant pages that are important.

3. Content quality evaluation

The next step is to evaluate the quality of your existing content. Your assessment will help you decide what action to take on each piece.

Here’s how to evaluate your content:

  • Assess accuracy and completeness: Quality content should be accurate and complete. It should give you a thorough overview of the topic.
  • Review the writing style: The style of quality content should be appropriate for the audience. Your writing should be clear and concise. To check readability, use Grammarly or Hemingway.
  • Layout and design: To keep readers engaged, quality content needs to be visually appealing. Including visual elements and appropriate formatting is a must. You should be able to read and navigate it easily.
  • Check the analytics: Whenever you create quality content, it should perform as expected, meeting your goals. You want to know how many leads are converting after engaging with the content if you want to drive conversions. See how well it ranks and how much traffic it generates for your site if it’s a general or informational piece of content. For engagement, you can track bounce rate, Instagram likes, Facebook shares, and other metrics, if they’re available.

4. Organize content and prioritize

Once your content has been evaluated, categorize it. You can create separate categories based on the type of updates you need.

For example, you can keep, edit, or delete an existing blog post. You’ll need a “Status” column in your spreadsheet for this:

SEO Content audit for SaaS

Consider the quality and performance of each article and other circumstances when labeling.

You might decide to keep a piece of content if it’s getting you results. However, if it’s outdated or poorly read, you should update it. Putting an article in the “delete” category might be the best idea if another article competes for the same keyword (keyword cannibalization). 

When you categorize and do your research, you’ll probably find content gaps. You might notice you don’t have articles that target a keyword many customers use when you do your content gap analysis. Alternatively, your competitor might have content that focuses on a keyword that you don’t. Also, make sure you specify in your spreadsheet what content you’ll add to fill the gaps.

After categorizing content, rate each action from one to three based on its importance. Here’s the Priority column:

SEO Content audit for SaaS

Generally, if you think a particular action could make a huge difference to your user experience and it’s easy, make it a top priority. On this basis, you’d categorize this as level 1 for deleting poorly written content. You can also use this priority level to update content. In the end, it might only take you a minute to add some screenshots and update your stats.

Relegate to priority level 3 actions that are time-consuming or don’t impact your content performance right away. 

Suppose you run a software company and want to build an email list. Then you’ll need new content that supports your lead generation. That means you’ll have to adjust your SaaS content writing plan to include template posts, guides, and industry research. You might be more productive if you do all this later since it takes a lot of time.

Your content gap analysis has set your categories and priorities, so now you can work on your action plan.

5. Get started on your action plan

Now, all you have to do is implement the actions from your content audit spreadsheet. You just have to check the priority level you gave each action. Start with the top priorities, then work your way down.

You can give your team access to your content audit spreadsheet if you have a team. In this way, you can keep up with what they’re doing. You can also give them access to technology that makes their work (and yours) easier. For instance, a project management platform can help with productivity and accountability. Generative AI platforms, on the other hand, can speed up content creation. You can use this tool if you have lots of content to write to fill in your content gaps. 

Make sure you don’t let your action plan become a thing of the past. Think about when you were categorizing your digital assets, and you classified a post as “update” that didn’t meet search intent. After checking again, you found that the content already meets the requirements. You can change search intent over time, so it’s not impossible. 

In that case, keeping the article would make more sense, right? So do it. 

Therefore, you still have to be flexible and adapt to the circumstances when implementing your action plan.

SEO Content audit for SaaS Sites can transform your site

Maintaining a strong online presence requires regular SEO content audit for SaaS sites. It makes sure your website meets your business goals. But you have to do it the right way. 

You’ll probably see great improvements in your content performance if you follow these content gap analysis tips. You’ll keep your website visitors happy.


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